We developed the branding, product strategy, and user experience for Mimicri, a retail trading ecosystem designed to democratize insider strategy.
Financial markets are defined by information asymmetry. Nowhere is this more apparent than in the trading performance of Congressional members, whose returns consistently dwarf those of the average investor and major indexes alike. Mimicri bridges the gap between retail traders and Capitol Hill's "smart money," turning systemic inequality into a tactical advantage.
To execute this, we designed a cross-platform architecture anchored by "Mimics"—automated trading protocols that mirror institutional plays. Through a custom visual node-based interface suitable and enhanced for a mobile form factor, users can build logic, program trailing stops, and synchronize entry points to match political movements in real-time.
It’s a tool designed to answer a rigged market with a simple solution: trade like the greatest to do it—your elected representatives.
You can view the full prototype and component library for this project here.

Mimicri Logo





Builder UI


Graph
Logo
We recognized early on from brainstorming sessions that the logo needed to convey the app's mission statement of redrafting existing power structures and hierarchies.
We initially dismissed the pyramid motif as clichéd, and there might still be some truth to this. However, a truncated pyramid shed of its apex kept coming back to us as a clearcut symbol. Thus, we decided to castrate the pyramid of its top.
The wordmark needed to complement the elongated pyramid form. After much deliberation, we decided on a custom build of Aero Medium. We appreciated its taller x-height and lack of emphasized ascenders and descenders which gave the type a more substantial presence in conjunction with the logoform. Each letter's stem maintains equivalent width, which lended to an even and smooth flow across the letterforms.
Typography
Choosing a typeface was difficult as we needed to select a polished san-serif family for an application that relied heavily on alphanumeric information, yet would fit perfectly when scaled on large-scale collateral like posters or billboards.
We chose LL Akkurat Regular and Bold for their excellent legibility and compatibility with both larger headlines and smaller text for mobile interfaces.
Palette
A proper palette also posed a challenge, as it required selecting colors that would be appropriate foreground colors for both light and dark mode variants, as well as ascribing instant recognition for each of the different nodes.
We knew green and red were used as universal positive and negative indications respectively. Brighter accent colors like orange and blue were used to signify specified actions on the Builder screen.
Build
The challenge was to build a full node based automation trader within the confines of a mobile layout. Based on competitive research, though other automated trading apps existed primarily for desktop, no true node-based builders existed on Apple and Android devices.
A floating action button was the solution to creating this feature intuitively without risking tap fatigue. It allows a drag and drop mechanism with haptic feedback to enable placement of blocks properly. Pressing and holding on blocks enables Tapback functionality to easily copy, edit, delete or replace a block.