Mimicri

We developed the branding, product strategy, and user experience for Mimicri, a retail trading ecosystem designed to democratize insider strategy.

Financial markets are defined by information asymmetry. Nowhere is this more apparent than in the trading performance of Congressional members, whose returns consistently dwarf those of the average investor and major indexes alike. Mimicri bridges the gap between retail traders and Capitol Hill's "smart money," turning systemic inequality into a tactical advantage.

To execute this, we designed a cross-platform architecture anchored by "Mimics"—automated trading protocols that mirror institutional plays. Through a custom visual node-based interface suitable and enhanced for a mobile form factor, users can build logic, program trailing stops, and synchronize entry points to match political movements in real-time.

It’s a tool designed to answer a rigged market with a simple solution: trade like the greatest to do it—your elected representatives.

You can view the full prototype and component library for this project here.

Mimicri Logo

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Builder UI

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Graph

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Screens

Builder Mode
Functionality of Builder Mode
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Slide 1
A completed main builder screen. In the bottom menu, back and forward actions allow users to undo and redo any block they add. The run function allows them to go through the mimic and check for errors. When a block is selected, users can also edit and delete them as they wish.
Slide 2
When a block is held it enables the Tapback action allowing a user to edit, delete, or copy the block. Copy mechanics allow you to specifically select the single block or the sub blocks underneath it.
Slide 3
When the Run function is enabled, Mimicri will search through the build scanning for incomplete actions or functions before allowing a user to invest or finalize a Mimic.
Slide 4
In this case, a proportioned weight block under the Else statement did not align to 100%. Fixing this would mean either changing the 50% weighting to 100% or adding new weight blocks that matched up to 50%.
Slide 5
Building out an If/Else statement allows a user to enact trades only if they match certain criteria. In this case, actions under this If/Else block would only follow through if the current price of PLTR was greater than a fixed value (i.e. $400) or if it matched a function (i.e. Relative strength index of an adjacent asset).
Slide 6
Adding a new card is as easy as dragging the floating action button to any available space. Haptic feedback and visual cues ensure whether you want to add a new independent block or whether you want to add a new block as a sub block of an existing one.
Slide 7
There are five variations of blocks: assets, groups, weights, if/else statements, and filters.
Home Screen
Slides
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Slide 1
The main home screen allows you to view your positions, as well as track their relative performance to existing index ETFs like SPY.
Slide 2
Users can view profiles of politicians, their trade histories, most frequently bought and sold stocks, and map out their patterns.
Slide 3
Investing in a mimic allows you to choose flow types, held indexes, order types and trade limits. Since politicians have 45 days to announce any trades under the STOCK Act, limits are generally recommended in order to ensure purchases are within fair value. Additionally, submitted orders can be held in indexes like SPY until a politician makes a trade in which case cash will be transferred over to any stocks a politician buys. Users can also filter out specific stocks commonly bought by politicians if they prefer not to buy them.
Slide 4
Users can build watchlists for politicians, hedge funds and C-level executives. Notifications on any trades when they occur can be set as well.
Slide 5
Users can check metrics such as average trailing times, last traded dates, and top traded sectors of politicians.
Slide 6
Easily filter out searches and search for a specific assets, Congressman, Mimicri community build, or hedge fund.
Slide 7
In Discover, you can view political and industry figures that have had the most or least trading activity, as well as view stats like the overall comparative gains of Congress against indexes
Slide 8
Users can sell any stock held by a politician or executive immediately without waiting for an automated sell.